Most customers research a product or business before making a purchase. If your audience is local, then a Google Business profile is the best and free tool help to reach people. You can succeed by ensuring your business information is correct and updated.
You should update your business address, especially if you have a physical location. Otherwise, your audience may be disappointed and question your credibility. Here we provide a step-by-step guide on “How To Change My Business Address on Google Maps”, along with its importance, and challenges. Let’s dive into the topic.
How To Change Business Address on Google Maps: A Step-By-Step Guide
It’s important to inform your audience when your business relocates or any information changes. This process consists of simple steps. Follow the instructions to change your business address:
Step 1: Log in to your Google Business Account and search for “my business”.
Step 2: Scroll down to the listing section and click the option of “View profile”.
Step 3: This will take you to the GMB dashboard; then click on the “Edit profile” option.
Step 4: A window will pop up and showing the option of “Business information” where you can edit your business details. After updating the information click “save”.
Note: Google may take some time to re-verify your changes and have them appear on the SERP.
Adhere to Google guidelines,
- Provide a complete and accurate address. If Google can’t find the address, you can set the pin on the location.
- Avoid including vague information like “cross the street” or landmark location in that region as it is difficult to pinpoint your location.
- Include unit information such as door or floor number.
Why You Should Update Your Business Address
The purpose of showing a Google Business Profile is to showcase your business to customers when they search for related local products or services search queries. To achieve this, it’s crucial to keep your profile up-to-date, and your business address is one of the important pieces of information on your profile.
Here are the reasons why you should prioritize updating your business profile:
Helps Customers Find Your Business
Every business’s goal is to generate revenue, which is possible when your business reaches the right audience. Google Business Profile is one of the mediums to reach them. If your profile information is outdated, it can negatively impact your reputation.
Imagine a customer searching for a product and finding your business listed. They may want to visit your physical store. However, if your business address is incorrect, they will become frustrated when they can’t locate your business. This can lead to reduced credibility and negative reviews.
To Reduce the confusion and dissatisfaction among your customers try to update your business address and other information as soon as possible. This will help them find your location easily and increase engagement and trustworthiness.
Boosts Your Local SEO Strategy
Google always aims to provide accurate information to its users. If you update your information and keep it consistent all over the web, it will attract Google’s attention. This can lead to your Business Profile ranking higher on Google Maps. making it easier for existing and new customers to find your business.
For example, suppose you previously offered hardware services in Bellevue, but have now you relocated to Seattle. If you haven’t updated this change in your business profile, your business won’t be visible to audiences in Seattle because Google still has information about your business in Bellevue.
A small mistake can result in missed opportunities.
Ensuring Consistency in Information
Building trust in your online business can be challenging. This can be achieved by maintaining consistent information in your Google Business Profile. It’s essential to provide business Name, Address, and business Phone number (NAP). This reassures customers that your business is legitimate and active.
By maintaining accurate information, you can enhance your positive online presence.
Enhances Visibility on Google Maps
Google Map pack is a feature that appears on local searches, displaying three or more Google Maps related to the user’s query. It appears in 93% of local intent searches, with 42% of local searches resulting in clicks on the Google Map Pack.
This increased visibility leads to more leads and foot traffic to your business, as it is primarily used to search for nearby businesses. Three factors influence this section: Prominence, Distance, and Relevance. To influence the distance factor, you should have an updated business location.
Challenges When Changing Your Business Address
While updating your business information is important, you must also be aware of the issues may face during this process. Let’s address them one by one:
- Profile suspension: Your profile may suspended for various reasons, such as not following Google Guidelines, listing a residential address, or providing a fake business address, etc. Be careful while updating your address.
- Maintain consistency: Business uses many directory platforms to list their sites. If any change occurs to their primary information, they must update it across all platforms to maintain consistency. It can be challenging and time-consuming.
- Managing Multiple Locations: If you manage a business with multiple locations, ensure that you manage the address, phone number, and other details separately for each location. Failure to do so may lead to other issues and potential suspension of your business listing.
- Common issues during this update include placing the pin in the wrong location and failing to save the address on listings.
As a business owner you must update your business information as soon as possible. While it may seem like a small detail, it can have a huge impact on your ranking and traffic.
Additionally, you can update your opening hours, categories, product descriptions, etc., to further enhance your ranking. To attract more customers, check out our Google Business Optimization Service and get a free GMB audit today!