Link Building and PPC Strategies for Maximum Results

Link Building and PPC Strategies for Maximum Results

Let’s think about this, Businesses are starting to satisfy the valuable needs of their customers. But without the proper promotional strategies, you can’t awaken your targeted audience.

Regarding promotion Billboards, Event marketing, Direct mail, Broadcasting, Print ads, and Handouts are some old promotional marketing strategies.

In this Digital era, Very well we know our targeted audience is in Digital media, As well we focus on digital methods of promotion like SEO, Social media, PPC, etc. These strategies are followed by all businesses.

According to the latest statistics, 5.3 Billion users globally have access to the internet, which is 72.6% of the total world population. So, it’s time to think about what we can do effectively to maximize our results. The answer is “Power Duo of link building and PPC”.

What is Link Building

Link building is an Off-page SEO technique, which usually helps to improve search engine ranking by getting backlinks from well-authoritative sites. 

Backlink -> Backlinks are the links from other websites pointing to your site.

For example, In the above paragraph we gave a link for “” this is a backlink for “” from our site.

Various Tactics of link building:

Here are some white hat link building techniques,

  • By creating Informational content so that other websites will link to you.
  • Guest blogging on other websites with your link in the blog as a backlink.
  • By Finding broken links on your competitor’s backlinks and suggesting they will replace that link with your link.

Link building not only helps to increase your DR & DA but could also drive more referral traffic, and increase the online visibility of your site.

What is PPC

Pay-per-click or PPC advertising involves placing your ads on google, and social media by creating ad campaigns. Advertisers would focus on bidding on the keywords and displaying the ads to users who search for those keywords. 

PPC is the most effective way to reach your targeted audience and drive more traffic and conversions to your site.

How link building makes a powerful PPC strategy

Now you have a better understanding of PPC and Link building, Now let’s explore how link building makes a powerful PPC strategy.

Keyword Research

Keyword research is a vital part of both PPC advertising & link-building. For creating a High-quality backlink first we need to understand the keywords that are relevant to your industry. Similarly, for PPC campaigns we need to target the BO-FU(Bottom of the Funnel) Keywords that your targeted audience is searching for. 

For example, Let’s assume you have a Marketing agency that Offers PPC services. In that case, we need to focus on High volume BO-FU Keywords such as PPC services, Best PPC services, etc.  You can use these keywords to optimize your website content by creating blog posts, Guest blogging to build quality backlinks as well as in PPC campaigns.

Audience Targeting

Targeting the audience is Common for both Link building and PPC advertising. While selecting the sites to get backlinks you need to keep in mind that the site is having your targeted audience as traffic.

For example, Let’s assume you are running an E-commerce store that sells Kids’ laptops, To get backlinks you have to focus on sites with a “Parenting Niche”. Because your Targeted audience is “Parents”. Likewise, you need to target the right audience segments in PPC that are most likely to convert into leads.

Ad Copy and Landing Page Optimization

Ad Copy – It is a form of branded content that could convert potential leads to your customers. Link building can inform ad copy and landing page optimization by providing insights into the types of content and messaging that resonate with your audience. 

By analyzing the content and messaging of the websites and influencers that link back to your website, you can identify the themes, topics, and language that are most effective at driving traffic and conversions.

For example, Let’s take sites that link to your site and use “Best kids laptop”  as a particular keyword in their content, or if your guest posts on their sites are ranking for these types of BO-FU keywords, you can incorporate those keywords in Ad copy and Landing pages to improve your Quality score.

Competitive Analysis

Competitive analysis is an essential component of both link-building and PPC advertising. By analyzing your competitors’ strategies, you can identify opportunities to differentiate yourself, gain a competitive advantage, and improve your performance.

By analyzing your competitor’s Ad copies & campaigns you can spot the focused keywords that they are using to reach their targeted audience. Creating quality backlinks by using these focused keywords in the guest blogging content will Improve your SERP ranking position.

Using these Focused keywords in Ad copy will not only improve your Quality score as well as improve your SERP ranking via Social signals. When content is shared and engaged with on social media platforms, it can drive more traffic to a website, increasing the likelihood of gaining backlinks from other websites. Additionally, social signals can indicate to search engines that a website is producing high-quality content that is valuable to users, leading to better search engine rankings. 


In conclusion, link-building and PPC advertising are two critical components of digital marketing that can work together to create a powerful marketing strategy. By using the same tools and tactics for both link-building and PPC advertising, you can gain valuable insights into your audience and optimize your ad copy & landing pages.

Keyword research and audience targeting are crucial elements of both link-building and PPC advertising that can inform your content strategy and ensure that your marketing efforts are focused on the right people. Ad copy and landing page optimization can also be informed by link building, providing insights into the types of content and messaging that resonate with your audience.

Competitive analysis is another essential component of both link building and PPC advertising that can help you gain a competitive advantage, differentiate yourself from your competitors, and improve your performance.

Overall, by leveraging the insights gained from link building to inform your PPC advertising strategy, you can create a more effective and efficient marketing campaign that delivers measurable results.


  • Sankaramoorthy Thirugnanam

    A Digital marketing expert with 2 Years of hands-on experience in On-page SEO, Off-page SEO, and WordPress. Currently working as a SEO Interim Manager at 7Eagles. He Completed his Master Degree MBA Specializing in Marketing and Finance. He has 2 Years of work experience in Digital Marketing Field. He Handled projects in Saas, Healthcare, Finance, Real-estate. He is strong on Handling Y.M.Y.L (Your Money Your Life) Niche projects.

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