July 2023

PR link building is getting high-quality backlinks from trustworthy websites by building relationships with journalists, influencers, and publishers. Instead of buying links or getting low-quality links, PR link building is focused on naturally earning links from authoritative sites to help with search engine optimization (SEO).

How to Do PR Link Building

Here are some tips for effective PR link building:

Reaching out to PR sites like publications, blogs, and journalists to pitch your content and earn backlinks takes strategy and finesse. Here are some tips for approaching PR sites effectively:

Research Thoroughly First

Take time to thoroughly research each PR site before reaching out. Read several recent articles to understand their content style, topics covered, and current interests. Make sure your pitch fits into what they typically publish. Checking their “About” and “Contribute” pages provides guidelines.

Personalize Your Approach

Generic outreach emails are easy to ignore. Personalize by addressing the specific writer or editor, referencing their past work, and highlighting why your content aligns with that. Demonstrate you did your homework on them.

Focus on Their Needs

Keep the focus on how your content benefits their audience and provides real value. Avoid too much self-promotion about your brand. Journalists’ priority is serving their readers with useful information.

Make a Specific Offer

Rather than a generic pitch, make a specific offer to provide an exclusive on a data study, contribute an article tailored to their audience, or partner on co-branded link Worthy content. Make their job easier.

Be Concise But Compelling

PR folks are busy. Keep your email pitch concise but compelling. Include just enough details to grab their attention and establish the value. You can provide more info if they want to learn more.

Follow Up Politely

Don’t take no response as a final answer. Politely follow up within a week to see if they received your pitch and reiterate why it’s a fit. Offer to provide any other details needed.

Build a Relationship

Link building is a long game. Nurture relationships with PR contacts over time through great pitches, content, and working collaboratively. They’ll become more likely to work with you again.

Show Appreciation

Always thank PR contacts who give your links – whether it’s a simple quote inclusion or full article. Show them how the mention benefited you. Offer to reciprocate somehow down the road.

With this strategic and personalized approach to PR outreach, you can build the relationships and high-quality backlink profile that drives search visibility and traffic.

Strategies That Work for PR Link Building

Some of the most effective PR link building strategies are:

  • Content Syndication: Republish your content on industry sites, guest blogs, and aggregators. Adds new links to your original piece.
  • HARO: Help a Reporter Out connects journalists who need sources with people who want press. Being quoted can get you a backlink.
  • Link Insertions: Ask to have key phrases linked to your site when interviewed by a publication.
  • Linkable Assets: Create free tools, quizzes, calculators that sites may link to as a resource for their audience.
  • Sponsorships: Sponsoring events can result in backlinks from listings and event pages.
  • Brand Link Building: Contact sites that mention your brand but don’t link to you. Ask them nicely to add a link.

Why Google Likes PR Links

There are a few reasons why PR links are valued by Google:

  • Higher Reputation: PR links often come from established publications that are well-known. This is like a vote of confidence.
  • Relevant: The text around PR links relate specifically to your brand or content.
  • Diverse: PR links come from many different sites on different topics. This variety looks good to Google.
  • Trusted: Google trusts links editors choose to add more than self-created, swapped, or bought links.
  • Engaging: Real visitors click on these links, signaling the content is useful. Engagement indicates relevancy.

The signals PR links send essentially tell Google your content is valuable and engaging. This passes authority and rankings boosts.

Measuring the Impact of PR Links

You can track the effectiveness of your PR link building using these metrics:

  • Total Links: Count the number of new links gained monthly/quarterly from PR outreach. Set goals to monitor progress.
  • Unique Linking Sites: The number of different root domains linking to you matters more than total links. Aim for wider variety.
  • Referring Site Reputation: Getting links from higher reputation sites has more impact. Track this.
  • Organic Traffic: More PR links should lead to more organic search traffic over time. Monitor month-by-month.
  • Rankings: See if targeted keywords rankings improve thanks to PR links. Check weekly or monthly.
  • Conversions: Links should drive business results like email signups, downloads, purchases. Track outcomes tied to PR.

Done consistently, a good PR link building approach can really improve search rankings, traffic, leads and sales. Tracking the right metrics ensures it’s working and helps optimize efforts. With persistence and the right strategy, PR outreach gets high-quality links that Google values.

Search engine optimization (SEO) is the process of improving a website’s rankings in search engines like Google. The goal is to have your pages appear higher in the search results for relevant queries. This increases your site’s visibility and brings more organic traffic from search.

Traditionally, SEO involved a lot of manual work – optimizing page content, building backlinks, fixing technical issues, etc. But now, much of this can be automated using what’s called “programmatic SEO.”

What is Programmatic SEO

Programmatic SEO refers to automating SEO processes and tasks by using software tools and scripts. The goal is to systemize and scale SEO activities to improve efforts and save time.

Examples of programmatic SEO

  • Automated website crawling and auditing to identify SEO issues
  • Automated on-page optimization like meta tag generation and image optimization
  • Automated link building and outreach to build backlinks
  • Automated rank tracking and performance monitoring
  • Automated report generation to analyze SEO data

So in simple terms, programmatic SEO employs technology to automate repetitive, scalable tasks involved in SEO. This allows you to focus your time on high-level strategy and expansion vs doing mundane repetitive work.

Benefits of Programmatic SEO

Adopting programmatic SEO offers several advantages:

  • Saves time – Automation handles tedious tasks faster than humans could. You save hours that can be reallocated to high-value work.
  • Scales efforts – Software tools can audit, optimize, monitor thousands of pages easily. This lets you expand SEO to more site content.
  • Improves consistency – Bots perform tasks consistently without getting bored or distracted. This boosts technical SEO accuracy.
  • Provides insights – Automated reporting reveals actionable SEO insights you can use to refine strategy.
  • Reduces costs – Automation requires less manual human effort and oversight which reduces long-term costs.
  • Frees up team – Your SEO team spends less time on repetitive work, allowing them to focus on strategy and innovation.

Common Programmatic SEO Tools

There are many software tools available to automate various SEO workflows:

  • Website crawlers – Crawl and audit sites to identify SEO issues like broken links, metadata, etc. Examples: ScreamingFrog, Botify, DeepCrawl.
  • Rank trackers – Track keyword ranks in search engines to monitor performance. Examples: SEMrush, Ahrefs, Serpstat.
  • Link building tools – Automate outreach and build backlinks at scale. Examples: Pitchbox, Buzzstream, GroupHigh.
  • Image optimizers – Optimize images with proper names, alt text, compression. Examples: Kraken, Optimole, Shortpixel.
  • Analytics – Provide deep site analytics and data to inform SEO decisions. Examples: Google Analytics, Matomo, Fathom.
  • Reporting – Automate creation and delivery of reports with key SEO metrics. Examples: Raven Tools, SEMrush, Funnel.io.
  • AI tools – Use artificial intelligence to generate meta descriptions, content, etc. Examples: Copy.ai, ToolsForSEO, INK Project.

Here is some additional content to expand the article to 1300 words:

Choosing the Right Programmatic SEO Tools

With the wide variety of programmatic SEO tools available, it can be challenging to determine which ones are right for your needs. Here are some tips on selecting the best tools:

  • Match the tool capabilities to the specific tasks you want to automate. Review feature lists in detail.
  • Ensure the tool can integrate with your tech stack. Check compatibility with your CMS, analytics, APIs, etc.
  • Consider the size of your website. Some tools work better for smaller or larger sites.
  • Evaluate the UI and ease of use. It should be simple enough for your team to learn.
  • Check for robust customer support in case you need troubleshooting.
  • Compare cost. Factor in free plans, fee structures, discounts available.
  • Read user reviews and testimonials. Get insights from real users on pros and cons.
  • Sign up for free trials when available. Test tools out before committing.

Implementing Programmatic SEO

Here are some tips on implementing programmatic SEO successfully:

  1. Audit your site to identify repetitive SEO tasks that can be automated based on your needs and goals.
  2. Research tools that can automate these tasks, whether paid or free options. Evaluate them to select the best fit.
  3. Integrate the chosen tools into your workflows. Set up APIs, connections, plugins as needed.
  4. Test and configure the tools. Adjust settings and options to best optimize and automate tasks. Monitor for errors.
  5. Analyze the automated reporting and data. Use insights to refine your SEO strategy and campaigns.
  6. Review automation frequently. As your needs change you may require different tools or customization.
  7. Don’t go 100% automated. Have a human oversee strategies and handle non-repetitive high-level tasks. Automation complements your team.

Monitoring Automated SEO Workflows

It’s crucial to monitor the performance of your automated SEO tools. Here are some tips:

  • Review automated tool reports frequently. Check for errors or drops in performance.
  • Set up alerts and notifications in tools. Be promptly notified of problems.
  • Integrate analytics to get data on how site visits, ranks, etc. are impacted.
  • Conduct periodic manual spot checks of important pages. Don’t rely solely on automation.
  • Maintain clear documentation of implemented automations and changelogs.
  • Monitor site speed and server loads. Automation can sometimes overload resources.
  • Check links caught by automated tools. Assess if issues are correctly identified.
  • Suspend automations if major site changes occur. Then test before re-enabling them.
  • Provide regular automated SEO updates to stakeholders. Keep teams aligned.

Automating SEO gradually over time is recommended. Measure as you go to ensure optimizations are enhancing your efforts. Adjust tools and workflows as needed.


Implementing programmatic SEO can have tremendous benefits for modern SEO strategies. Automating repetitive and mundane tasks allows you to focus your limited time on high-level strategy and innovation. However, it’s critical to take a measured approach. Audit your needs, research tools carefully, start small, monitor constantly, and keep humans in the loop. Used properly, programmatic SEO lets you scale your efforts and gain an edge over competitors still relying solely on manual workflows. With the right balance of automation and human oversight, it provides a powerful boost for SEO success.

Search engine optimization (SEO) is about making a website rank higher in search engines like Google. There are two main types of SEO white hat SEO and black hat SEO. White hat SEO means using ethical and long-lasting ways to improve a website’s rankings. The focus is on creating high-quality content that helps users. White hat SEO follows search engine guidelines and does not try to trick the system.

White Hat SEO Techniques

White hat SEO refers to ethical optimization strategies that focus on improving the quality and value of a website for users. Unlike black hat tactics, white hat SEO adheres to search engine guidelines and builds sustainable rankings through legitimate practices.

Optimizing Page Content

  • Research target keywords and incorporate the most relevant ones naturally into page content. Avoid awkward over-optimization.
  • Create useful, engaging content organized with appropriate headings and formatting.
  • Include media like images, videos, infographics etc. Optimize with titles, file names.
  • Update old content to keep it fresh and valuable. Add new pages to cover more topics.

Technical Optimization

  • Ensure website pages load quickly by minimizing file sizes, enabling compression and caching.
  • Make site mobile-friendly by using responsive design and checking site on mobile devices.
  • Improve navigation and internal linking to help search bots crawl the site easily.
  • Fix any broken links or other technical issues that affect site crawling.

On-Page Optimization

  • Craft descriptive, keyword-rich page titles and meta descriptions for every page.
  • Use heading tags (H1, H2, H3) properly to highlight important content.
  • Include relevant keywords in URL structure where appropriate.
  • Optimize image file names and alt text.

White Hat Link Building

  • Earn high-quality backlinks from authority websites naturally through outreach and great content.
  • Get citations on relevant local directories like Google My Business, Apple Maps etc.
  • Build relationships with influencers in your industry to get mentioned.
  • Create shareworthy content that website visitors want to link to.
  • By focusing on enhancing the user experience and value through these ethical tactics, white hat SEO leads to sustainable results and avoids penalties. The focus is on building authority and trust through great content and outreach. These strategies take more time but generate lasting rankings.

The main goals of white hat SEO are to improve the user experience and follow search engine guidelines. While it takes more time and effort, white hat SEO leads to long-term success.

Black Hat SEO Techniques

Black hat SEO uses unethical, deceptive tactics just to get higher rankings. The methods violate search engine guidelines and can risk getting a site penalized or banned like,
  • Keyword stuffing Jamming content with keywords artificially to game the system. Reads poorly for users.
  • Hidden text/links – Using text that’s hidden to users but visible to search bots to manipulate relevance.
  • Link farms – Networks of low-quality sites all linking to each other to boost rankings.
  • Paid links – Buying backlinks rather than earning them naturally. This violates Google’s guidelines.
  • Doorway pages – Creating pages optimized for specific keywords just to attract search bots then redirecting users elsewhere.
  • Scraping content – Copying content from other sites without adding value. Duplicate content can lower rankings.
  • Spamming comment sections – Leaving keyword-rich links on unrelated articles and forums. Often automated.

The main motive behind black hat SEO is to take “shortcuts” to higher rankings. But these methods provide a poor user experience and can cause long-term damage if caught. Search engines are constantly developing better detection methods as well.

Difference between White hat and Black hat SEO

One major difference between white hat and black hat SEO is the level of transparency. White hat SEO is open about optimization methods used and does not try to hide anything from search engines. Black hat SEO typically uses deceptive practices like cloaking and sneaky redirects to manipulate search bots while showing something different to users.

Google has very sophisticated methods to detect and penalize black hat tactics. In 2021, Google released three major algorithm updates aimed at curbing spammy practices – the Page Experience update, Spam update, and Core update. These updates specifically target sites using manipulative SEO and make black hat tactics very risky.

White hat SEO focuses heavily on E-A-T – expertise, authoritativeness, and trustworthiness. Optimizing these factors leads to better rankings. In contrast, black hat SEO exploits loopholes without caring about building reputation. As search engines get better at analyzing E-A-T signals, black hat sites will find it harder to rank.

Some examples of penalties search engines can impose on sites violating guidelines are:

      • Lower rankings

      • Removal from index

      • Manual actions like spam warnings

      • Loss of traffic and revenues

    Recovering from an algorithmic or manual penalty can take months. This is why white hat SEO is the safer long-term approach for businesses who can’t afford sudden drops in traffic and sales.

    While black hat SEO promises faster results, it almost never ends well. There are no long-lasting rewards, only temporary gains followed by penalties. For sustainable growth, white hat SEO is the way to go even if it takes more time and effort initially.

    Black Hat SEO Case Study: J.C. Penney’s Link Scheme

    In 2011, the New York Times wrote a report exposing a bad SEO tactic used by the well-known store J.C. Penney.

    The report showed J.C. Penney ranked top in Google search for many popular keywords like “dresses” and “bedding.”

    Looking closer, J.C. Penney’s website had many backlinks from irrelevant, low-quality sites. These links were made to trick Google’s system and boost J.C. Penney’s rankings.

    The links were on sites about casino games, cheap drugs, and other spammy topics. The anchor text had target keywords stuffed in it – a classic bad SEO trick.

    Due to these tricks, J.C. Penney ranked top for product keywords. This greatly increased their online visibility and traffic.

    Google’s Response:

    Once the report came out, Google took action. They investigated and punished J.C. Penney’s website for the bad tactics.

    Google demoted J.C. Penney’s pages way down in the search results. This drastically impacted their traffic and sales.

    J.C. Penney’s Reaction:

    After being punished, J.C. Penney said an outside company did the bad SEO without their knowing. They stopped working with that company.

    Lesson Learned:

    This case shows the dangers of bad SEO just for short-term rankings. While it may briefly help, it leads to punishment and damage long-term.

    It reminds businesses to focus on good SEO that adds value, like quality content and natural links from reputable sites.

    In summary, white hat SEO focuses on the user, creates value, and plays by the rules. Black hat SEO aims to exploit loopholes and trick the system through deceptive means. For sustainable growth, ethical white hat practices are preferable. Though black hat SEO can work in the short-term, it is risky and can destroy trust.

    Search engine algorithms are always evolving so there are no permanent shortcuts. By creating compelling, original content and building reputable backlinks, white hat SEO leads to trust and authority that cannot be faked. For individuals and companies who care about their reputation, white hat SEO is the way to go.


    Search engine optimization (SEO) is key for businesses wanting their websites to rank higher in search engines and drive more relevant organic traffic. The two main components of SEO are on-page & off-page optimization. Understanding the difference between the two and how they work is essential for effective SEO. This article will provide an overview of on-page and off-page SEO and the key differences between them.

    Key Difference Between On Page SEO and Off Page SEO

    While both on-page and off-page SEO collectively work together to improve search visibility, there are some notable differences between the two approaches:


    On-page SEO refers to optimizations on one’s own website, so full control rests with the site owner. But off-page SEO relies on other websites agreeably providing backlinks, which is outside one’s control.


    On-page SEO signals search engines about a page’s relevance for target keywords. Off-page SEO indicates external trust and authority.


    On-page SEO improvements and issues can be easily diagnosed using view source or inspect tools. But off-page SEO metrics are largely invisible and rely on search engine provided data.


    On-page SEO changes can be implemented instantly and reflect faster in search performance. But off-page SEO requires slow, natural link building over months.


    On-page SEO generally produces consistent results if the content stays the same. But off-page SEO varies more easily, like if external links get removed.


    On-page SEO has specific metrics like page speed, mobile friendliness, meta tags etc. But off-page SEO is harder to monitor and quantify through available data.


    On-page SEO investments last for as long as that content remains on site. Off-page SEO can lose its gains if external sites remove their backlinks someday.

    In summary, on-page SEO provides more instant, controllable and measurable results while off-page SEO creates long-term authority but depends greatly on external factors.

    Some key on page SEO Factors

        • Page title tags – Concise, keyword-rich page titles help pages rank for those searches.

          • Meta descriptions – Short summaries of the page in about 160 characters.

            • Headers tags – Header elements H1 to H6 to structure page content appropriately. 

              • Content – The actual written content on the page, ideally well-written and useful for visitors.

                • Image optimization – Relevant alt text and file names for images on the page.

                  • URL structure – Search engine friendly URLs without excessive parameters or numbers.

                    • Page speed – Faster loading pages enhance user experience. 

                      • Mobile optimization – Making content easy to access on mobile devices. 

                      With on-page optimization, the focus is solely on elements within that single page to make it more relevant for specific keyword searches.

                      Some important off page SEO Factors

                          • Backlinks – Getting quality websites to link back to your pages.

                            • Social signals – Getting content shared socially boosts visibility.

                              • Brand mentions – Being mentioned on relevant sites establishes authority.

                                • Reviews and testimonials – External validation builds trust.

                                  • Forum participation – Engaging with related communities. 

                                    • Link velocity – Natural link building over time.

                                      • Link diversity – Links from various sites, not just a few domains.

                                    Off-page SEO helps make a website appear more reputed through external references. It relies on other sites willingly linking back.

                                    Best Practices for On Page SEO

                                    Here are some proven best practices for optimizing on-page SEO:

                                        • Conduct keyword research to identify high-volume and low competition search terms relevant to your content.

                                          • Incorporate keywords naturally in page titles, headings, meta descriptions, image names and alt text. Avoid over-optimization.

                                            • Create useful, original content that answers search intent rather than just targeting keywords.

                                              • Make content scannable with relevant subheadings (H2, H3 tags).

                                                • Optimize page speed by compressing images, minimizing redirects, enabling caching etc. 

                                                  • Ensure website is mobile-friendly and content is easy to read on mobile.

                                                    • Include structured data markup to provide additional information about the page to search engines.

                                                      • Maintain a healthy internal link structure to pass authority between related pages.

                                                        • Fix any broken links and redirect changed URLs properly through 301 redirects.

                                                          • Analyze how well pages rank for target terms and tweak on-page elements accordingly for better results.

                                                        Focusing on these on-page SEO best practices will directly lead to better search visibility through enhanced content quality and relevance.

                                                        Best Practices for Off Page SEO

                                                        Some proven off-page SEO techniques include:

                                                            • Identify quality websites in your industry to build links from, like directories, publications, reviewers etc.

                                                              • Create share-worthy content assets like guides, how-tos and resources that websites will be keen to link to.

                                                                • Build brand reputation with guest posts, community forum participation, press mentions etc. 

                                                                  • Promote your content on social media channels to increase external shares, embeds and links.

                                                                    • Acquire backlinks from domains with high authority scores and low spam scores.

                                                                      • Monitor your backlinks and disavow low-quality or toxic backlinks.

                                                                        • Build natural links slowly over months rather than instantly buying links or link schemes.

                                                                          • Diversify anchor text of backlinks. Avoid aggressive keyword stuffing.

                                                                            • Claim and optimize online profiles on key directories like Google My Business, Apple Maps etc. 

                                                                              • Seek expert help to identify new link building opportunities safely.

                                                                            Investing in ethical, white hat link building from reputable sites takes time but builds lasting search authority and visibility.


                                                                            On-page and off-page SEO work together to elevate a website’s search rankings, traffic and conversions. Optimizing individual page content makes those pages more findable for relevant searches. Building trusted external links makes the whole domain appear more authoritative insearch engines’ eyes. Focus on both these pillars of SEO for maximum search visibility. Keep evolving SEO strategies based on latest algorithm updates and best practices. Consistent efforts on on-page and off-page SEO will propel websites higher in competitive search rankings.

                                                                            In today’s marketing trends, every brand wants to stand alone in digital marketing. Social media marketing is one of the best paths to brand recognition and awareness. Facebook, Twitter, LinkedIn, and Instagram are the most popular Social media nowadays.

                                                                            Most marketers are lacking at the stage of beginning. They didn’t have an idea of what to do in social media marketing. So we are here to help you to create your Social media marketing checklist for effectively boosting your engagement.

                                                                            1. Define Your Goals and KPI

                                                                            In this social media marketing checklist, the most important step is to create strategies. This strategy has two parts of actions one is the goal and another one is KPI. 

                                                                            The goal is about to achieve something like “get 500 followers in the first quarter of the year”

                                                                            KPI stands for “Key Performance Indicator.” This is about how to measure your success or performance. The most common KPIs are impressions, engagement rate, reach, website traffic, and generated leads.

                                                                            You have to make this in a doc or Google sheet and give them access to all stakeholders.

                                                                            2. Choose Your Targeted Platforms

                                                                            You already know there are a number of social media platforms available in the digital world. Most of us make the mistake of creating campaigns on all Social media platforms. This may dilute your effort.

                                                                            So try to choose the best platform that serves your business goal and is fit for your niche. This will be done in two ways. One is to make your buyer persona.

                                                                            A Buyer Persona is a fictional character based on information about the buyers, how they use the products, which platform they preferred to use, and their pain points. This also helps to Segment our audience.

                                                                            The second way is to check with your competitors. The tool Semrsh social tracker gives insights into rival’s best performing platform.

                                                                            3. Create Your Content Cadence

                                                                            The next important step in your Social media marketing checklist is to prepare for the content cadence. Before starting it you have to tell about your business to the target audience through a clear social media profile. So make sure to create your profile on the targeted platforms.

                                                                            Further, you should be ready with your content bank and content templates for your Social media. A content bank is a place that has a collection of built-out content, prepared to post on your social media. It may be a file in your system or in a sharable folder. 

                                                                            The content template is pre-prepared layouts that contain the writing and graphics. Simply it is used as a framework for social media campaigns and posts. Both help us to maintain our brand consistency and save us time.

                                                                            Make your work more efficient by collecting hashtags from the targeted social media platform. If you want to stay connected with your audience you have to post or run campaigns on social media at the right time. This will achieve through an effective social media calendar. It will be most helpful for those who manage multiple social media accounts. 

                                                                            The calendar in the social media marketing checklist must contain events, campaigns, posts, and industry-related announcements.

                                                                            4. Execute the Social Media Strategy

                                                                            If you planned everything but it doesn’t execute well, the overall work you put into the process will mess up. So how you do it and when you do it is more important in the execution of social media planning. 

                                                                            If you want to get like and engagement activities from your targeted audience. The only achieves by posting your content at the right time when your customers are active.

                                                                            You also work with experts and influencers in your industry niche. It’s the best way to improve your brand visibility.

                                                                            Reinvest in the already well-going content in social media. It helps to reduce your workload and improve your online presence. For example, get a post from your LinkedIn and make some changes and copy. Adopt it for any other social media.

                                                                            One of the most important things is to boost your best post. Boosting is the process of posting your content by paying some money on social media. It will help to reach a new set of audiences.

                                                                            5. Stay Active To Respond

                                                                            You know one of the engagement methods in social media marketing is to respond to the customer’s comments and direct messages. If it’s not done, it may affect your brand’s reputation.

                                                                            Further, you can go with the Brand Mentioning. It is to monitor how the customers mention you on multiple platforms. Through this, you will get an overview of how they see your brand and where you have the potential. You also post or comment on these mentions(positive or negative)

                                                                            One of the best practices is to participate in industry discussions and engage with the experts in your industry. The other one is a comment on your competitor’s posts. It will boost your authority.

                                                                            Stay updated with the upcoming trends or topics in your industry. It makes you unique from others. To achieve this follow hashtags on Twitter or LinkedIn. This helps to touch with the updates.

                                                                            6. Scale Your Performance

                                                                            Once all the plans are executed, it’s time to check which one is working and which one needs changes. 

                                                                            One of the best ways to analyze your performance is to compare data with the competitors. Through this, you can know their strategies and beat them. Explore the trends that working for them.

                                                                            Always track your follower count, if it decreases then analyze the problem with your content and make it better.

                                                                            Growth and engagement are the most vital KPI elements to scale your performance. It tells us if any changes are needed in your strategy. Always be proactive to build strong strategies. For this analysis, you can use Semrush’s Social Media Analytics.

                                                                            Nut Shell

                                                                            This social media marketing checklist makes your daily task simpler and reduces your stress on planning as well as executing. If you have no time to prepare this list, there are many automation tools available in the market as free or subscription to make your task easy.

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